Keeping your Website Current - September 2011
Web Tips - September 2011
In this issue:
Web user's expectations are constantly on the 'up'. Here's a couple of cost effective ways to get your website looking more current to convert more visitors into sales & leads...
It's worth knowing that there are many freely available javascript libraries and plug-ins to enhance the user experience - allowing web developers to easily create some of the better user experiences that you may have seen on LinkedIn, Google and other popular websites. Presenting your web visitors with a more current feel will generally build trust and instill confidence - leading to higher leads/sales conversions.
Easy Improvement #1 - Focus on Quality Images:
Focus attention on close-up images using a lightbox effect
Using a 'Modal' window around larger images will focus a user's attention... These can be used to draw a visitors' attention to a close-up image (even a whole gallery), and we know that presenting quality images in this way can really help sell a product or idea. For example - a regular gallery for a skiing brochure might be presented as follows...
Clicking an image zooms into the close-up with a darkened background over the page behind ...
This is generally a fairly easy task to incorporate into most regular html website structures.
As Web Developers and e-Business Analysts we recognised the importance of this particular feature and built it directly into our own content managed websites - so that it became a breeze for everyone to use.
Easy Improvement #2 - Alerts:
Improve the look of your Alert popups
A simple yet often overlooked aspect - that of an enquiry form page using the regular/dull Alert popup to alert a user when something is incomplete. Well now it's an easy task to move up to a more modern style of alert using a plugin...
Example of the the typical style...
These are easy to upgrade to a more current look
(and can also be customised further with your own branding & styles if required)...
These transformations are simple to achieve and is yet another way to set your website apart in terms of customer perception.